Swiss Business Forum organized by Business Review at theInterContinental Hotel on March 24
The activity of the 2,000 Swiss companies active in Romania have placed the country on the top 10 foreign investors, with more than EUR 1 billion in FDI 2009. Swiss investors showed interest for the pharmacy industry, construction materials, media, FMCG as well as energy, among others. The event organized by Business Review gathered 53 participants: Swiss Embassy representatives, top local and regional industry leaders, top managers as well as Swiss investors active on the Romanian market (the list of participants below).
Agenda:
9:00 - 9:30 - Guest Registration
9:30 - 11:30 - Panel discussions
11:30 - 12:00 - Buffet lunch
General topics:
Swiss Investment Environment: investment drivers vs. investment barriers
How are the Swiss companies affected by the crisis? What issues are they facing in Romania and what are the solutions?
How do the Swiss investors look at Romania - Is still Romania a good opportunity for new investments, how can we maintain their interest?
Success key points for 2010
Panelists:
Dr. Simon Geissbühler, Counselor, Swiss Embassy
Mr. Markus Wirth, Country Manager Holcim Romania, CCE-R President
Mr. Serge Gonvers, Senior Partner, Audiconsult
Moderator: Kurt Weber, Managing Director, Horvath & Partners Management Consulting
Jean Valvis, Senior Partner, Valvis Holding
Joerg Wiederhold, Partner - Assurance - General, PricewaterhouseCoopers Romania
After an introduction made by H.E. Livio Hürzeler, the Swiss Ambassador in Romania, the panelists discussed on issues that need solutions and are of a high interest for Swiss investors in Romania such as infrastructure, corruption (lack of independence of justice, business ethics), lack of flexibility in the central and local administration etc.
The great potential of Romania was pictured in: well trained working force, low salaries, the agriculture (especially bio-products, luxury water, wine), renewable energy (EU obliges all member states to use 24% renewable energy by 2020).
The potential of Romania is intact - concluded the panelists - as there are many things to be done in order to upgrade the living standard of Romanians.
The Swiss Business Forum was a successful event with vivid well targeted discussions.