Meet the 70 Smiles of Bucharest



Our partner, Swiss Ecodent Klinik, has created a campaign which aims to inform all the Romanians about the importance of smiling. The campaign’s purpose was to invite people from Bucharest to take pictures in two ways: smiling and while pretending to be sad.

The campaign was implemented in Bucharest with the support of the well-known photographer Cristian Manta, founder of the project “174 Reasons to Smile”. Cristian took a trip on the streets of Bucharest and invited 70 people to attend this project.


The results were amazing:

• 70 people aged between 22 and 85 years accepted to join the campaign
• 30 people claimed they have never noticed changes that occurred on their face
• 10 people needed more time to prepare for the sad posture of the photo
• 20 people claimed to smile more often in the future


Did you smile today? Here are the changes that occur with each smile!

The smile stimulates the brain to produce endorphin, which reduces pain and gives a feeling of good mood. The smile releases stress, relieves conflicts, improves relationships and increases self-confidence. You need 0.01 seconds to smile and feel the effects yourself


The complete photo album is available here:

About Swiss Ecodent Klinik

Swiss Ecodent is a dental clinic founded in 2011 by Christian Marmandiu, the specialized dentist
and entrepreneur, who owned private clinics in Germany and Switzerland until 2001 and 2016
respectively. Five years ago he decided to return to Romania and bring the standards of dental
services from abroad. The dental clinic, located in the Floreasca area, provides state-of-the art
treatments, using modern equipment and premium work materials. The team includes dedicated
doctors and passionate assistants who specialize regularly by attending courses and conferences.
Today, the clinic develops its activity on three major disciplines: adult & children dentistry, as well
as facial aesthetics.

More information available on the official website:


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