Managers under the spotlight - eng. Ciprian Pocovnicu, TRU Solutions

Can you tell us about your career journey?

I began my academic journey in an Intensive Informatics class during my high school years, which laid the foundation for my interest in technology. Pursuing this passion, I graduated with a degree in Computer Science from Politehnica University in Bucharest.

Right after the university, I embarked on my professional career as a System Engineer at a private railway company. My dedication and skills soon led to a promotion to the IT Department Head, and subsequently, I took on the role of IT Manager for the group's 12 companies. In this capacity, I was responsible for delivering advanced technology solutions including multi-level cyber security, central data-center, a private cloud for collaboration, and comprehensive disaster recovery and business continuity plans.

Over the last eight years of my tenure with the group, I served as the Chief Information Officer (CIO). In this role, I was instrumental in developing and implementing the IT strategy, leading diverse IT teams, managing processes, and overseeing the IT business solutions.

My focus has always been on leveraging technology to drive business security, growth and efficiency, ensuring that our IT solutions and strategies align with the broader organizational goals.


What inspired you to start TRU Solutions, and what are the key milestones you've achieved since its inception?

My journey towards founding TRU Solutions was fueled by my desire for a new challenge after a fulfilling 18-year tenure in the same group of companies. During this period of transition, I encountered Proton Business, a Swiss software suite distinctively prioritizing privacy and security, providing an alternative to mainstream Big Tech solutions. This discovery was a pivotal moment for me, inspiring me to leverage my two decades of experience in the IT industry. I envisioned using my expertise to assist other businesses in adhering to regulatory standards while operating efficiently and securely.

A significant milestone for TRU Solutions has been securing the exclusive representation of Proton AG in Romania.


Could you describe the primary services offered by your company and how they address specific challenges or needs in the market?

TRU Solutions is founded on the principle that technology should empower business growth, rather than pose as a risk. Our primary focus is on identifying and deploying robust solutions that safeguard businesses from cyber threats, data breaches, and industrial espionage. We utilize the Proton Business suite, renowned for its privacy-first approach, zero-access encryption, and adherence to stringent Swiss privacy laws. This suite enables companies to collaborate securely, maintain data privacy, and ensure compliance with various regulations like GDPR, NIS, and NIS 2, effectively protecting their business data and operations.


How do you see the current market landscape for your industry, and what strategies has your company implemented to navigate any challenges or seize opportunities?

The market for cybersecurity solutions and cloud services is rapidly evolving. This evolution is driven by the increasing cyber threats and the growing need for robust data protection in the business environment.

Proton Business places a strong emphasis on security and privacy. We offer end-to-end encrypted solutions, ensuring that our clients' data is protected against unauthorized access and breaches. This focus addresses the market's growing demand for higher security standards.

As regulations around data privacy and security, such as GDPR, NIS or NIS 2 become more stringent, our company has adapted by ensuring that our services are fully compliant. This not only helps in navigating the regulatory landscape but also positions us as a trustworthy and reliable partner for businesses concerned about data compliance.

We continuously innovate and update our offerings to stay ahead in the market. This includes incorporating the latest technologies in encryption and data security, as well as enhancing user experience to meet the evolving needs of businesses.

Understanding and addressing the specific needs of our clients is the key. We engage in active dialogue with our clients to tailor our services to their unique challenges and requirements.

We also focus on building strategic partnerships and collaborations to expand our reach and enhance our service offerings. This includes working with local and international partners to bring comprehensive and integrated solutions to the market.


Entrepreneurship comes with its share of personal and professional development. How have you evolved as a leader and entrepreneur during your journey with TRU Solutions?

Leading TRU Solutions has honed my ability to make strategic decisions, especially in a fast-paced and ever-evolving tech industry. I've learned to balance long-term vision with short-term operational needs, ensuring that the company remains agile and responsive to market changes.

The dynamic nature of the tech industry, particularly in cybersecurity and cloud services, has taught me the importance of adaptability. I've become more adept at navigating challenges and embracing change, whether it’s due to market trends, technological advancements, or customer needs.

My experience at TRU Solutions has reinforced the importance of maintaining a customer-centric approach. Understanding and anticipating the needs of our clients has been crucial for our success and has guided many of our strategic decisions.

As an entrepreneur in the tech industry, I’ve learned the importance of staying at the forefront of innovation. This involves not only keeping up with technological trends but also being willing to invest in new ideas and solutions that can drive the company forward.

Leading TRU Solutions has improved my ability to balance risk and opportunity. In a field like ours, taking calculated risks is often necessary for growth and innovation, but it must be balanced with prudent risk management.

Finally, this journey has taught me a lot about personal resilience. Facing the various challenges and pressures of leadership has not only strengthened my problem-solving skills but also helped me grow in resilience and adaptability.


Looking ahead, what are your long-term goals and aspirations for TRU Solutions and how do you envision the company's future in the next 5-10 years? What is your strategy for expanding your business in Romania and potentially beyond?

In the next few years, we aim to solidify TRU Solutions' position as one of the leaders in the Romanian confidentiality and cybersecurity solutions market. This involves not only expanding our customer base but also enhancing our service offerings with the latest technological advancements in security and privacy.

Investing in skilled professionals and continuous training will be a cornerstone of our strategy. A skilled workforce is essential for delivering high-quality services and for adapting to new technologies and challenges in cybersecurity.

Given the escalating cybersecurity threats globally, there is a growing need for robust security solutions in regions like Ukraine and Moldova. Ukraine, in particular, has faced significant cyber challenges, highlighting the need for enhanced cybersecurity infrastructure. Moldova, being a smaller but strategically important market, also presents unique cybersecurity challenges and opportunities.

Our strategy includes potential expansion into these neighboring countries. This would involve understanding the specific cybersecurity challenges and regulatory environments in these markets and offering tailored solutions. Collaboration with local partners and authorities will be crucial to ensure our services meet the regional needs effectively.


What’s your current hobby?

My current hobbies include engaging in various sports activities, enjoying outdoor excursions, and playing the piano.


Who is your favorite author?

I enjoy reading books from a variety of authors, but if I had to pick one as my favorite, it'd probably be Yuval Noah Harari.