Miruna joined EY in 2002 and is based in the Bucharest office. In the past years, her service area experience included domestic and international direct as well as indirect taxation, focusing on direct (corporate) taxation. Miruna qualified as a Chartered Accountant (ACCA) in 2005, as a Romanian fiscal consultant in 2007 and is a Romanian Expert Accountant.
Industry experience on over 500 transactions, including manufacturing (steel, automotive, textiles, durables/non-durables, and other industries), chemicals, wholesale/distribution, consumer products, power and utilities, services, and pharma.
Extensive experience in numerous complex local reorganizations, as well as international ones.
Miruna coordinated engagement teams assisting clients such as: General Electric, Engie, Enel, Schlumberger, Honeywell, Titan Machinery, IKEA, Heineken, SAB Miller, Coca-Cola HBC, Phillip Morris, PPG, as well as private equity investors such as: Advent International, Enterprise Investors, Sigma Bleyzer, Mid Europa Partners, etc.
As part of the CCE-R initiative meant to bring member managers under the spotlight, we had the opportunity to address Miruna few questions from both human and professional perspectives. Enjoy the interview down below!
1. What does a working day look like for you?
My morning starts early, as I feel I’m a morning person: I am more efficient, and I can focus better. Of course, my days are different, so are the challenges or my schedule, but I do my best to include in my daily routine some reflection time, some spare time to connect with friends or to do long walks. This helps keep my spirit up.
2. How is Miruna Enache outside the office?
From my point of view, there is no difference between the two: I am the same person, with maybe a different focus. Outside the office I would probably use more my artistic side (while painting, drawing, writing) han my pragmatic side.
3. Tell us about one important project you’re working on this year.
In 2022 I continue to focus on our global strategy – NextWave. The name is inspired by the way innovation spreads through society: successive curves build on each other, representing change and progress through time. The four strategic pillars provide us with practical direction and address the most important elements we must focus on: clients; people; data and technology; and global integration and teaming. The strategic initiatives that underpin our four pillars provide the detailed action plans where we'll focus our executional efforts.
4. What was one big innovation your industry has benefited from over the last few years?
Technology is very important in my day-to-day activity, and EY as a hole is engaged in rethinking how every business can apply data and technology to create long-term value. In addition, the pandemic has accelerated the pace of digitalization in taxation, it's not just a trend, it's a fact. This includes another trend installed a few years ago - those digital tools, the robots that help you calculate your taxes faster and easier. EY Romania has already launched some such useful tools in this respect and my team is at the very heart of this innovation trend.
5. What’s one great challenge the industry you’re operating in is currently facing?
The scarcity of qualified resources on the market is a constant challenge for our profession, as it also is for other professions and industries in Romania. This should be the driver for focused actions in the area of education, orientation and qualification of the local workforce at national level.
6. What’s your current hobby?
I started drawing as a child and this hobby evolved, combined with my passion for travelling and taking photos. Painting fosters my creative growth, and it also promotes my critical thinking, as I must bring multiple solutions to life while painting. What I imagine at the beginning often changes drastically during the painting process, due to color limitations or unexpected outcomes. Thus, it also helps enhance my problem-solving skills.
7. What’s your favourite book?
I am an avid reader, a real bookworm, so this question is tough for me. As an example, these days I reached out for one of the Blandings Castle stories of P. G. Wodehouse in order to relax.
8. What piece of advice would you give to a newly appointed CEO / to a young entrepreneur?
For me, a leader is defined by his/her relationship with his/her team. The time spent building my team is the best spent time. And the most challenging, of course. I believe it is also one of the most rewarding aspects of my professional career.