JTI Romania is a subsidiary of JTI (international division of Japan Tobacco Inc.), headquartered in Geneva, with 45,000 employees and operations in 130 countries. JTI was formed in 1999 when Japan Tobacco Inc. acquired the non-US operations of RJ Reynolds. Camel, Winston and Mild Seven, as well as Ploom and Logic are its world-renowned brands.

JTI Romania started operating in 1993 (as RJR), being one of the first multinationals to invest locally.

JTI has two entities in Bucharest (Manufacturing and Trading), ~ 35 offices across the country and 1.200 employees. The Manufacturing facility is an excellence center for the group. JTI holds about 28% of the local tobacco market.

JTI is actively involved in community. The company is a partner of FITS, TIFF, SoNoRo, national music tours and the official sponsor of ”Gigi Caciuleanu Romania Dance Company”. JTI supports the Japanese Garden in Herastrau Park, the Tea House within National Museum of Arts and the Centre for Romanian-Japanese Studies. “JTI Encounters”, annual event launched in 2000 has become a national cultural brand in contemporary dance. Since 2000, JTI also develops JTI Scholarships for Journalists. JTI Seniors program, launched in 1998, is dedicated to elderly people, the company also sustaining social projects across the country.